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Why wait? Start Optimizing your site today!

by Tim Attwood on May 11, 2007

One of the first things I think about when starting a new website or blog is SEO. And although I’m not an expert, there are still a few things that I can do that should help my site…

Maybe I should start from the beginning. Some of you may be asking “What is SEO”? Simply put, SEO stands for Search Engine Optimization, and is the practice of improving your ranking on Search Engines and therefore increasing the overall traffic volume to your site. We live in a competitive society, and everyone wants to be #1 in Google, but you’d be surprised at the number of simple changes you can make to your site that will help you get there.

First you need to start by figuring out what keywords you want to be successful for. You want to be specific to your business or target audience. If you sell “blue widgets”, you don’t want to rank well for “yellow gizmos”. This is where Keyword Research comes in. Determine what keywords work for you, develop a list, then start building your content around it. You want to make sure you include these keywords in your content wherever possible – without overdoing it. The best policy is to use the keywords naturally on your site.

But, it’s more than just on-page content. Remember Meta Tags? Yep, they’re still here, and you should probably use them too. For starters, put your keywords into the ‘keyword’ attribute, and a natural sounding description that includes some of your keywords into the ‘description’ attribute. There are also some other things to think about, including sitemaps, the Title tags on each of your pages, and even the URLs themselves. Keywords count there too!

And this is just the tip of the iceberg, there are a ton of other things you can do. But it’s important to remember that none of it will ever matter if nobody ever links to your site. The big search engines give you “cred” based on the number of other sites that link to you, especially the sites that are more highly trusted. Now this doesn’t mean you should start a “links” page on your site or join one of those spammy link exchanges. If your content is good, people will link to it. You can also use some Link Building techniques to help get things started. Of course the best way to do this is to build links naturally. If you are doing anything fishy and the search engines find out, you’ll take a hit.

But you don’t have to do it alone. There are literally hundreds of SEO Tools out there that you can use. Even our own Tools including the Search Engine Power Pack include options for choosing keywords, generating titles and meta tags and improving raking.

But don’t take my word for it, get out there and give it a try.

Tim Attwood
Product Manager
SoftCom Technology Consulting Inc.

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Derick May 20, 2007 at 5:16 PM

First website I ever devoloped with your SITE BUILDER.
Excelent product.Easy and straigt forward. No Noncence. Now i can devolop websites as an extended service for my customers. Still in the dark with SEO concept. How do i do it with your software. I have no control over that. It is a fixed model and I have no external control

Tim Attwood May 23, 2007 at 12:02 PM

Hi Derick. Glad to hear you enjoyed the product. You can control most aspects which relate to SEO, including Meta Tags (see General Settings -> Enter Key Words for Search Engines). Of course the content including page title is customizable, and you can even add custom code (such as sitemaps) anywhere in the content of each page or in the footer file. Please feel free to contact if you need any further guidance.


Rusher December 23, 2010 at 4:00 PM

Just to be on the first page of Google rsults would be amazing. Thanks for these easy-to-follow tips.

Randy5 January 3, 2011 at 11:01 AM

It’s nice that you help out with choosing keywords. This has to be the most important element of SEO.

Stoddard January 4, 2011 at 11:31 AM

SEO tools are critical, and can save you loads of time and make your page appear much higher on Google than it would if you tried to go it alone.

PotsNPans June 28, 2011 at 3:21 AM

Actually, I think SEO algorithms are adjusted all the time, so there is no one most important factor. That’s why you’ve got to stay up to date with the latest features and methods.

OfftheWall August 17, 2011 at 9:46 AM

Agreed. The best SEO techniques right now are different, at least somewhat, from what they were even a year ago.

WrigleyF November 30, 2011 at 9:48 AM

Sometimes I’ve tried to boost my search engine optimization by overloading my website text with keywords, even putting them in places where they didn’t make sense. But you’re right that readability and user experience is as important as SEO.

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