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What does your email address tell people about you?

by Stephen Nichols on August 31, 2007

When I ran a small business a few years ago the most important thing for me was to appear anything but small. I knew that one way my customers and suppliers validated my company was from my website, and as online searches for products and services become more common, this will increasingly be a source of business credibility.

Would you do business with a company that had a website with the contact info listed as That is why I am always amazed when I see someone with a website using a bulk email address like Windows Live Hotmail, Gmail or Yahoo on the site. These emails addresses can be obtained anonymously and as such, can’t be traced.

Well the good news is there is a simple solution:

All web hosting accounts include domain-based email accounts and unlimited email alias or forwarding accounts.

When I ask customers why they continue to use their bulk email address, they often say, so many people have that address and I don’t want to lose any email. However, there are a few simple things you can do to keep using your bulk email address and use a domain-based email address. And still only need to check all your email in one place.

The best case would be to setup an email account on your domain for each person or department like or then you can send and receive email using these addresses.

The instructions below cover creating a user on your mail server. In order to create a user, you must login to the Email Management Console. This can be done directly from your Control Panel or by logging in directly through your web browser as outlined below:

  1. Open your Web browser and type the following in the address bar: http://emailadmin.domain_name or
  2. Now you will need to Log in:
    Type in your Admin email address for the username and your password.
  3. Click Add User under the Manage Users section.
  4. Enter the desired User ID. This will be the email account. Example, entering “joe” as the User ID will create the email account
  5. Enter and Confirm the desired Password for this account.
  6. You have just created an email account. On the left hand side you will see your newly created account under the Users folder.
  7. Click on this User ID you have just created and you will be able to configure the following settings:
    • User Profile
    • Change Password
    • Mail Forwarding
    • Inbound Rules
    • Vacation Message
    • Auto Responder
    • Advanced Options
    • Manage Mailbox
    • SMTP settings
  8. Repeat the above steps to create additional email accounts for your domain.

Then simply forward your current email to that address, here are some links on how to do that:

Gmail - Hotmail - Yahoo

Another option would be to create an email alias on your domain that forwards to your bulk email address (email aliases are included free!). In that case something like might be the most appropriate. An Alias is a reference on the server where email is sent, that will redirect email to the account or email address you specify. To create an alias for your domain, please follow the instructions below.

  1. Open your Web browser and type in:
    http://emailadmin.domain_name or
  2. Now you will need to Log in:
    Type in Admin email address for the username and your password.
  3. Click on the “Aliases” folder on the left side of the page
  4. Click on Add Alias
  5. Complete the fields accordingly:
    New Alias Name: This is the actual alias name, and is the address to which the sender will direct mail. For example, if you wanted to receive mail sent to info@domain_name you would type ‘info’ in the field.
    Resolves To: This is the e-mail address(es) or user account(s) to which any email will be routed. If the alias represents an existing user on your domain, simply type in their UserID (the part before the ‘@’ symbol in their email address). If the alias represents an email address, simply type the email address into the field. If you want an alias to resolve to more than one user, simply separate each entry on a new line.
  6. Click Save.

Creating email addresses on your domain is easy and lends credibility to your organization. If you want a complete corporate email experience – one that allows you to send meeting requests to your customers, share calendars and use all the great features of Outlook 2007, including mobility – I suggest you check out our Microsoft Exchange Email offering.

Stephen Nichols
Marketing Manager
SoftCom Technology Consulting Inc.

Related posts:

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  2. How to add a new domain name (alias) to your existing account:
  3. iPhone 3G and Email Integration Options incl. Free Exchange Account
  4. Not all email is created equal: an introduction to POP3, IMAP4 and MAPI
  5. Creating your first account in your cPanel VPS


MIchael Sharp September 17, 2007 at 8:55 PM

Hi Stephen,

It’s a very helpful blog, but I have the Business Professional Exchange service, so how do I implement those same features in business exchange account?

THanks for a good blog site. I look forward to other relevant topics to help me grow my small business.

Tim Attwood September 18, 2007 at 10:19 AM

Hi Michael,

Glad you’re enjoying the blog.

All the features described above are also available with our Business Exchange service, although they may appear in different areas of your control panel.

You can log into the control panel at and navigate to the Business Exchange management area. To add multiple users under your domain, simply click “Add a User” and follow the steps.

To create an alias on your domain that points to an external email address, you could use the “Manage Global Contacts” feature which allows you to list the individual in your Global Address List, as well as choose an “email alias” like for it.

If you are forwarding your 3rd party email account to your Business Exchange, you can check out the “Alternate Email Address” or “New Feature” under the end user management area (click GO beside the account you want to set it up for).

And that’s just the start. We also have other useful features such as the Email Aggregator, Distribution Lists and more.


Stoddard December 17, 2010 at 3:22 PM

Distribution lists always come in handy. I don’t know much about email aggregators, but I’ll take your word that they’re useful!

Randy5 January 4, 2011 at 11:23 AM

I never thought anything of using my personal email as a business contact before, but now that you point it out it does seem amateurish.

WrigleyF February 21, 2011 at 3:25 PM

It’s nice you’ve provided a way to make email addresses so easily. It can be a real chore to do so otherwise.

Rusher April 13, 2011 at 6:52 AM

I think an email address not only must sound professional, but should also be easy enough to remember off the top of someone’s head.

PotsNPans June 28, 2011 at 3:15 AM

It’s important that all these features are available for business use as well as personal use. Businesspeople really need these kinds of email functions to stay afloat.

OhDonna September 30, 2011 at 11:47 AM

I used to list my gmail account as my business email. Ouch! Burn!

Texas2Step November 23, 2011 at 5:23 AM

Creating an email alias on is much simpler than I was expecting. The number of configurations you can do with these email accounts is impressive, too.

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