Comments on: How Much is Too Much? A Perspective on Web Hosting & its Unlimited Potential

By: Texas2Step

Texas2Step — Fri, 21 Oct 2011 14:53:59 +0000

Interesting points, Andy. Good service is hard to commoditize, so it’s crucial that you research a company’s service record before signing any contracts with them.

By: silkysmooth

silkysmooth — Fri, 02 Sep 2011 08:47:05 +0000

avoiding overreaching claims and exclamation points and the like demonstrates a company’s confidence in what they have to offer.

By: Randy5

Randy5 — Wed, 20 Apr 2011 12:45:54 +0000

I agree with what you wrote about exclamation marks and bold letters in advertising. An exception would be if bold letters were used to highlight important concepts, to make skimming more efficient.

By: Stoddard

Stoddard — Mon, 28 Feb 2011 16:17:43 +0000

It’s amazing how few companies advertise their customer service. You’d think this would be a top selling point.

By: PotsNPans

PotsNPans — Thu, 27 Jan 2011 14:45:27 +0000

I’ve fallen for “unlimited” advertising schemes in the past. I wish I’d looked more at specifics and less at words in bold print that sounded impressive.

By: Andy

Andy — Mon, 01 Feb 2010 16:46:01 +0000

I own a market research firm and our research indicates an increase in unsatisfied Web hosting customers. Most of the unrest exists in the services being provided, not the core infrastructure (e.g., Web server technology). Core infrastructure capability has commoditized, and the core architecture is well understood. Most companies complain that their provider is not delivering service levels to their need level, yet we commonly find that the provider is indeed meeting the letter of the service-level agreement (SLA).