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Feature of the Month: 5th Element Events

by Melissa Smich on November 17, 2009

As a new feature on our blog, we will be showcasing sites that are inspiring and offer great ideas, deliciously unique and equally addictive, or utterly controversial and worth bringing to light. And best of all, they have their websites hosted with us at!

We begin strong with a stand-out site with an equally dynamic team behind it: 5th Element Events

Feature of the Month: 5th Element Events

A lesson in being yourself, starting your own company, and being ahead of the curve

5th Element Events is a Toronto-based event design firm whose website is hosted with Their event design site’s flair, simplicity, usability and overall aesthetic appeal demonstrates the importance of having one’s site professionally designed. is also intuitive and engaging while offering easy navigation and accessibility.

Unlike the majority of their event design peers, this company is making a huge splash online with their use of social media and corporate social responsibility (CSR) initiatives. They stay ahead of the game with their online community building by means of actively blogging, maintaining a presence on Facebook and engaging in conversations on twitter.

The faces of the company consist of President Aaron Kaufman and Community Marketing Manager Jared Golberg. They both had a lot of tips to offer on having a great site, a niche company, and online presence.

Kaufman, who considers himself a serial entrepreneur, started as an event emcee at 17 years-old. By the age of 19, he was headlining video dance tours, which quickly evolved into the planning and executing them. Now, a seasoned veteran in the events industry, Kaufman looks back on his early days as an eager event entrepreneur and offers a few pieces of advice I will now call “Kaufman-isms.”

  • I don’t do pretty. Instead, I have a great florist who does killer work and understands what I need. I know its cliché, but you’re only as good  as your team.
  • Don’t try to be the jack of all trades, master of none; some things need to be left up to the masters. Accept it.
  • Never bite the hand that feeds. Never bite off too much. Relationships are huge; you never know when you’ll need someone down the road.
  • Just because you can conceive an idea yourself, doesn’t mean you can execute it yourself.
  • Becoming a reputable design firm took time and patience, but having the ability to push the envelope in every campaign made our journey worth the struggle!

They now do events for the likes of such high profile clients as Starwood Hotels & Resorts, Avon, Staples, General Electric, Sony Electronics, Rona, Hilton, Westin Harbour Castle, Absolut and Canadian Niagara Hotels.

They also use their website to promote their extensive sponsorship, as well as charitable and CSR initiatives with which they are involved. This is a great tip for any company or brand, no matter the size. Fostering, creating and empowering one’s community is something to be proud of and definitely worth sharing.

The ways they give back are by sponsoring local charity events as well as a few causes near and dear to their hearts. These include Sunnybrook Health Sciences Centre’s “Grant a Wish Foundation” and Centre Camp. They also like that both charities cover a wide spectrum of age and life experience, a focus that they wanted to cover when developing their 2009 campaign.

For more information on their charitable initiatives, please click here. You can follow them on Twitter @5ElementEvents @AKthe5th @JaredGolberg

Have a website hosted with us that you would like featured? Know someone that does? Let us know!

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Not2BigNot2Small March 18, 2010 at 8:32 PM

Wow! Their site is incredibly visually appealing!

WrigleyF February 9, 2011 at 4:29 PM

I’ve always believed in the idea that you never know whom you’ll need sometime in the future, so only cut off a relationship with someone if you absolutely have to.

Stoddard May 25, 2011 at 7:58 AM

I like all of the Kaufman-isms, especially the one about succeeding by pushing the envelope at every step of the way.

PotsNPans July 28, 2011 at 9:29 AM

“Never bite the hand that feeds” is a good axiom for life in general. I’m always surprised whenever people do this.

silkysmooth August 31, 2011 at 7:50 AM

pushing the envelope each time is much easier said than done. it takes talent and even courage to always be bold.

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