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The Top 10 Reasons Every Business Should Have a Blog
For businesses, maintaining a web presence was once a grueling and expensive task — requiring the help of programmers, SEO specialists, and code-savvy design gurus. Yet the advent of blogging has revolutionized the internet landscape, making it easier than ever for businesses to stay connected with their clients.
That’s why myhosting.com offers a web hosting package with everything you need to start blogging. With modern web users demanding interaction, information, and immediacy, static sites are a relic of the past — and blogs are a necessity for any business seeking maximum exposure.
When it comes to blog hosting, myhosting.com provides superior uptime, exceptional customer service, and a free installer for WordPress — one of the most popular and intuitive blogging systems available. But the benefits don’t stop there. Take a look at these 10 essential ways blogging can help your business burgeon, and see for yourself why more and more companies are blogging their way to success.
1. Broadening your audience
The world wide web is just that: wide. By launching and maintaining a blog, your business reaches the fingertips of internet users across the globe — including prospects you couldn’t access through other marketing methods like direct mail and print ads. With millions of people surfing the net each day, your blog can capture countless clients who would otherwise remain unaware of your business, exposing them to your products or services. The broader your audience, the larger your pool of prospects — and the greater your potential sales.
2. Improving search engine rankings
Thanks to fresh content and keyword saturation, blogs are search engine darlings. Web crawlers love multi-page, frequently updated sites like blogs, and as long as the text is relevant and well written, search engines tend to bump such sites to the top of search results pages. This is particularly true for blogs receiving multiple backlinks or exposure on social media sites. Even if your business already has a website, a regularly updated blog will yield more pages, more content, and more indexing on the web. Higher visibility means more hits — a surefire boon for any business.
3. Gaining customers’ trust
Most people are weary of companies they know little about — especially when those companies only promote themselves through advertisements and self-praising “marketing speak.” By providing valuable and personable blog updates, you do more than demonstrate authority in your field: you also give fence-sitting prospects a chance to grow familiar with your business before investing in your services. Additionally, supplying free information through blog posts creates an image of both generosity and expertise. Blogs serve as a powerful strategy for building trust among customers.
4. Providing Useful Resources
Your blog will give you more opportunities to write about topics that interest you, your business, and your customers. Although your website is a valuable tool, your blog will allow you to take it to the next level, delving deeper into the topics that interest your company and your customers, with content that may not fit anywhere on your website. This could include a wide range of topics, from industry news and information, to How-To articles relevant to your products and services, or even information on events and activities your company is involved in.
5. Promoting brand awareness
Chances are, your business is wrestling against dozens — if not hundreds — of others promoting a similar product or service. Securing an advantage over your competition requires imbedding your business’s name into the minds of potential consumers. By creating a blog, you wield an avenue to spread knowledge of your company, inform customers of the services you offer, and differentiate yourself from competitors — the latter being particularly critical for gaining the edge in your industry. Because blogs quickly disseminate content, they encourage brand awareness among a vast audience of internet users in a short period of time.
6. Interacting with customers
Unlike traditional websites, blogs are two-way streets, promoting dialogue via comments. Rather than viewing your information in anonymous silence, readers can ask questions, raise concerns, make suggestions, and offer feedback — all without exiting your blog page. As a result, even customers who aren’t comfortable leaving personal contact information can directly communicate with your company. Interaction keeps customers involved and engaged with your business, which increases your opportunities for promoting products, gaining exposure, and making sales.
7. Conducting easy customer research
While some forms of market research are pricey or labor intensive, blogs grant you quick, easy access to client response patterns and trends. With the help of simple tracking features, blogs allow you to see which posts are generating the most feedback, the most emails, the most page views, and other pertinent data. By examining the trends, you gain insight into the issues that pique your readers’ interest and the topics they find most relevant. This knowledge lets you tailor your services to fit the needs of your customers — and helps you draw more traffic by blogging about subjects proven to incite the most responses.
8. Encouraging ongoing visits
Because blogs, by their very nature, promise recurring updates, readers have a reason to come back — over and over and over. As long as the content you publish is relevant and worthwhile, your business can develop a loyal readership of current and potential customers interested in what you offer. The more frequently your readers visit, the more often they’re exposed to the products or services your business provides — boosting your odds of landing a sale.
9. Developing a “human” image
Business success requires breaking away from corporate facelessness and adopting a more personal presence. As the saying goes, people do business with other people — not with companies. For this reason, the casual, approachable atmosphere of blogs can help your business blast through corporate shackles and create an image customers relate to. Readers build a perceived relationship with the “voice” behind the blog, which promotes feelings of comfort and safety. Even if rivaling companies offer competitive prices and deals, customers may be more inclined to buy from your business simply because you have a more personable image.
10. Encouraging sales
One of the greatest advantages of blogs is that, to readers, they aren’t obvious marketing ploys — they’re free repositories of information. As a consequence, new product announcements, links to sales pages, newsletter signup prompts, and other promotional efforts look more like friendly suggestions than aggressive sales tactics. Readers normally leery of web ads may be more tolerant of advertisements smoothly integrated into blog content. The result is deeply beneficial for businesses: blogs are an effective tool for advertising products, introducing new items to customers, and ultimately generating sales.
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