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Affiliate Marketing: Your Not-So-Silent Partner In Creating Online Revenue

by Matthew Basile on January 21, 2010

You’ve heard the stories of the mighty restaurant chain or major production company starting up its business based on the financial backing of a silent partner.  The silent partner? The community member who (for better or worse) chooses to remain anonymous regarding his/her relationship and contribution towards the aforementioned company. Although this helped Vinnie’s martini bar open its doors in Chicago circa 1940s, having a silent partner today does absolutely nothing for generating additional online revenue from your website or blog.

If your website is your business and your blog is what connects you to your consumers, then, in order to maximize your potential through these devices you need the exact opposite of a silent partner; you need a loud one. For online success, you need one that adds credibility to your website, helps you get noticed, establishes a positive relationship for your community of users and  helps you accomplish more as a business.

If the need for a loud partner is theory, then affiliate marketing is the practice. “Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowd-sourcing.” ( 2010-1-16)

Its primary function is to benefit all existing parties and sustain a relationship by incorporating an online partnership with other mutually ambitious brands.  It can be as simple placing an affiliate link or banner on your website, it can even include search engine optimization and e-mail marketing within its text, and can even elevate its interactivity by providing links or published articles about your affiliate partner’s products and services. It’s your partnership; make it as loud or as not so loud as you want. Ultimately by involving yourself with affiliate marketing programs you’re increasing your online community, and maximizing your potential for making a profit.

And simply because the potential to create revenue through this partnership is so strong; dangers can occur. But just like getting involved in any other partnership the need to be resourceful and well-informed about what and who you’re getting involved with is vital if you’re attempting to do well. This link gives a list of five things any person thinking about affiliate marketing should understand prior to jumping in head first. In every case mentioned, knowing where your brands stands and fully understanding your affiliate’s brand is paramount in order for you to be successful.

But once again, an affiliate marketing program is just like any other partnership. The power is yours; decide which online community fits best with your own and partner with services that offer your clients a benefit.

At we offer a community sense that compliments any brand and is inclusive and beneficiary to any company. As a leader in web hosting services we offer a wide range of plans that suit the needs of any business, organization or individual looking to develop or grow their online presence.  By involving yourself in our affiliate marketing program you’re saying two things:

  1. You trust the service that we offer, and believe that your clients could benefit from us.
  2. You’re in favor of maximizing your online income potential.

The program is free and explores six different sources for garnering profits through our web hosting services. By facilitating customer referrals on your website or blog you’ll receive the equivalent of four months’ fees, in cash, for the service or services being used. Just consider our affiliate marketing program as the not so silent partner that wants you to succeed-wants you to strategize how you go about doing, also and provides you with the necessary tools to do what you’ve hoped to do.

Related posts:

  1. Profiting as the Middleman: Creating Online Revenue with Affiliate Marketing
  2. Affiliate Program now even better
  3. At Affiliate Summit 2010 Las Vegas
  4. A Guide to Making Your First “Buck” Online
  5. Take Me To Your Homepage: How to use online advertising to drive traffic to your website


Trevor Taylor January 27, 2010 at 5:43 AM

There’s so much to learn about Affiliate Marketing ad I found your info useful. I have you bookmarked.. Thanks

Melissa Smich February 12, 2010 at 10:26 AM

Appreciate it!

Knightly February 16, 2010 at 7:56 PM

Great post and additional resources guys the link you included with the 5 tips makes some really great points as well Affiliate marketing is something that I jumped into without any real knowledge of how it works but I was careful to pick high quality companies to associate with

Finance Laptop Bad Credit February 17, 2010 at 5:25 AM

Very well wrote. I may use something from your article. not like many others wrote just to be.

MPL February 18, 2010 at 6:25 PM

I’d love to see some more affiliate related posts. Maybe something about the affiliate programs you guys offer and how to implement it effectively and pitch it properly.

CollectiveGenius March 12, 2010 at 8:12 PM

Bit off topic, but you mentioned credibility and it made me think of how vital testimonials on your website are.

OfftheWall August 23, 2011 at 9:05 AM

Testimonials are huge. Get a testimonial from a respected source and you’ll see a spike in sales.

silkysmooth August 25, 2011 at 1:25 PM

it’s great to find an affiliate program that works well with any brand, instead of having to figure out whether or not it’s going to benefit your needs.

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