The Skype workforce has been continually evolving the product since its release onto the market in 2003, starting with simple peer-to-peer communication and eventually growing into a multi-feature communication giant. The 100-million strong user following makes use of voice and video calling over the internet, personalized phone numbers, and reduced-rate international phone-to-phone capabilities, with over 23 million users online during peak times. Armed with these facts, it’s not hard to understand why Skype is extending its grasp to social media king, Facebook.
Although nothing has been finalized in mainstream media, there are strong rumors flooding into newsrooms that the partnership of the popular websites is sure to happen. As it currently stands, Skype has just been involved in a transaction with eBay, former owners of the company, to return it to its independent state. This clears the way for Skype to have full control over the direction it travels in and adds more credibility to the Facebook rumors. The fact of the matter, however, is that Skype is already integrated into the social network, with many choices available to those who want to make social browsing and voice-to-voice communication more streamlined.
Third-party applications are available on Facebook to integrate the now-famous ‘green tick’ into chats and messages where a contact is recognized as being on the individual’s Skype friends list. Web-browser add-ons are another option, recognizing phone numbers in webpages and adding an option to call them through the currently active Skype account, all directly from the webpage. An official merger would simply mean more access to the Skype account through Facebook, with the ability to add friends, make phone calls and share files right from Facebook’s homepage — a powerful social media marketing initiative.
The partnership seems to be inspired by successful directional choices of movie-rental empire Netflix. In recent years the industry has seen this company grow from a small movie-by-mail enterprise to an integrated streaming giant with playback support on growing list of games consoles and entertainment systems. This helped expand the accessibility to millions more potential customers, and increased profits considerably. This is a move that is clearly beneficial to Skype, whose team recognizes that communication is a hot commodity when advertised in the right places.
Skype and Facebook are two social media success stories that have the same sole purpose of profiting from the general public’s common need to communicate constantly and easily. With a potential deal ready to happen any day now, users of this software can look forward to increased service and better accessibility very soon.
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