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Magento eCommerce, Magento Go and the eBay Acquisition

by Chinonye on June 30, 2011

Magento eCommerceEcommerce is a rapidly growing segment of revenue for many businesses, and Magento has powered thousands of businesses, small and large alike, on their way to financial success.

One of the most recent developments in the Magento hosting platform lineup is the Magento Community Edition. This edition, free to download under open source license OSL 3.0, is intended for companies with highly experienced designers, as well as those who are technical enthusiasts or hobbyists in the eCommerce industry. Magento does not support this edition beyond allowing it to be downloaded by the public, providing developers the chance to address and solve issues on their own, and discover just how the Magento platform can work for them.

Aside from the free Community Edition of Magento, the provider also has three other editions for purchase, depending on the needs of your company. All for-purchase platforms come with Magento’s unparalleled customer support as well as functions for marketing promotions, analytics, SEO tools and catalog management.

Magento Enterprise is the eCommerce hosting solution the provider has designed for businesses both large and small that need a production-ready eCommerce solution that comes with no up-front licensing fees. Available from $12,990 per year, the Enterprise option comes with gift registries, content staging and merging, order archiving and an enhanced CMS suite, to name just a few of its features.

Magento Professional is meant for small businesses that want to work with a qualified Magento Solution Partner to create a Web site that will deliver real eCommerce results. Available at just under $3,000 per year, this solution is intended to give a company a leg up in the competitive eCommerce market and provide an upgrade path to the Enterprise option.

Magento Go is a turnkey solution that is meant to run as a hosted service, and functions as a SaaS in order to give small businesses the ability to get their Web site up and running as soon as possible. This version of Magento hosting is designed to handle all software, hosting and server concerns so that companies can focus solely on the development of their business, and Magento is currently offering a free 30-day trial for companies that want to try out the product.

All of Magento’s lines are based off of an Open Source development model, and the Enterprise and Professional editions are PCI Data Security Standard compliant, and also come with warranty and indemnification included in their pricing.

Since 2010, Magento has been partnered with eBay, which was the company’s first outside investor. As of June 2011, the company has announced that they have agreed to be bought out by eBay and their services used to help develop eBay’s new eCommerce platform, “X.Commerce”. Currently, the company has no plans to move from its headquarters in Los Angeles, and the two heads of the company are planning to stay on. Support and development will continue on all of Magento’s product lines, even as they assist eBay in developing their new eCommerce solution. The hope is that eBay and Magento together can help to promote an open and honest future for the world of eCommerce.

As a proven leader in the field of global Internet marketing, and with a strong track record of success, it is no wonder that Magento has been the target of a purchase by eBay. With a robust set of products and excellent support, Magento is able to offer eCommerce hosting that is difficult to beat on the Web, and that is unmatched in terms of creativity and innovation.

Related posts:

  1. Top 25 Magento eCommerce Plugins
  2. Magento launched its User Guide. It’s about time…
  3. Optimizing your Online Store with eCommerce VPS
  4. Everything eCommerce: Get Setup Online and Start Selling!
  5. Tutorial: Adding products and categories to your new Magento website


Rusher July 1, 2011 at 1:26 AM

I think this acquisition makes perfect sense for eBay. It’s time for them to grow to avoid becoming stagnant.

Stoddard July 1, 2011 at 1:27 AM

Thank goodness for Magento Professional. I need its services, and there’s no way I could afford Magento Enterprise!

WrigleyF July 1, 2011 at 1:29 AM

Magento is definitely ahead of the pack in creativity, and its open-source-ness means infusions of creativity will keep on coming.

Nathan Marcarelli July 7, 2011 at 8:44 PM

Magento is by far the best eCommerce platform. It provides so much flexibility except with Google checkout that my team and I have practically gone exclusive with it.

Nathan Marcarelli

Yang October 13, 2011 at 10:36 PM

Magento Go is a joke. Practically zero support.

After signing up with their $25 / month plan I sent a ticket to them asking to be qualified into the $1 million stimulus program. You know what happened? They DELETED my ticket without responding in any way.

I paid $99 for SSL setup – that’s right, just for setup, you have to provide your own SSL purchased from a 3rd party. At first I thought it’s for the SSL for the first year, but it’s not. And I was told to send in the SSL certificate files so I attached it to the ticket and sent it to them. After 24 hours, no response. So I logged back in to see how it went. Again, you wouldn’t believe what happened.

They DELETED my ticket again without responding in any way AT ALL.

Then I tried to reach them at the collaboration community and got an reply saying that they sent an email to me at but I never got back. Of course I didn’t got back, because that’s NOT MY EMAIL, not even close…..

Now someone tell me if this is the most ridiculous tech support or what……..

I just asked for a refund of the $99 I paid for my SSL setup which by the way is still hanging there, NOT installed. And they haven’t replied to my ticket after 5 hours.

Read my full story and review here:

PotsNPans December 6, 2011 at 10:32 AM

Yang, you’re a great writer and I enjoyed reading your story the way you told it. Has anyone else had similar issues with Magento or Magento Community?

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