If you’re a company that’s making any headway in the new global market, chances are that you have a Web site. In order to make the most of it, it’s time to start thinking about making the move – migrating your information to a new content management system (CMS).
When most companies think about their static Web site, “good enough” is the phrase that comes to mind. Often, the notion will reign that so long as pertinent content is located on the site, it is fine to continue as-is, using the same hosting CMS and not worrying about “flashy” applications that other Web sites have. The truth is that not only do Internet users scan very few of the top pages of any search engine query they make, but that they will leave a Web page within seconds if it does not appear to have the information they want, or if it is hard to navigate. Outdated CMS (or a lack of one) means a Web site that may be doing you more harm than good.
There are thousands of CMS options on the market, most of which are free to use. Three of the top CMSs currently in use are WordPress, Joomla, and Drupal, which out of the top 100,000 sites on the Web are used by 52.75%, 16.47%, and 8.15%, respectively. Together, they account for over 77% of all CMS usage in the top 100,000 and over 76% in the top 1 million.
Each of these three CMS types have a number of features in common, most notably their ability to provide easy updating options for anyone tasked with maintaining a static site. Once installed, controlling not only what is posted but where it is posted on a site and when it is simple, thanks to a wide range of applications, modules and widgets that can be installed on any Web page to streamline its use. Downloading a WordPress hosting option, a Drupal hosting choice or Joomla hosting package is easy – simply go to the Web site of the CMS and click “download.” The communities behind all three systems are extremely vocal, and can provide excellent support to any company that is looking to migrate their static site.
Getting a site up and running under WordPress hosting is easy, and many argue that it is impossible to beat the ease with which content can be posted on a WordPress page. Drupal hosting is known for being flexible and robust, and those using Joomla hosting will find the community is committed to constant improvement of the CMS – the alpha version of 1.7 was released on June 6, 2011 for testing. Rather than paying a designer to create a Web site with a custom CMS that is bulky, big, and will never be updated by anyone in the company, a smaller, streamlined CMS like WordPress, Drupal or Joomla can let a company move their static site easily, and also clean up any cluttered content that exists. If you have a static or proprietary site, now is the time to make the switch, download a new CMS and make the upgrade.
A number of popular Web sites currently use each of these free CMS programs – whitehouse.gov is powered by Drupal as well as a number of other Government websites, the IHOP Web site as well as that for the Guggenheim are powered by Joomla, and thousands of notable sites are powered by WordPress, including Forbes, TechCrunch, KatyPerry.com and many more. For any static Web page application and maintenance, a Drupal, WordPress or Joomla hosting option can help to ensure a better Web presence and increase a company’s usability of its own Web site.