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Optimizing your Online Store with eCommerce VPS

by Tim Attwood on December 1, 2011

eCommerce HostingPowering an eCommerce store has now become par for the course for any company that wants to ensure they are at the top of their game and stay competitive in their market. Not only having a regularly updated website but a reliable portal for your customers to buy goods and services online is expected. This means many potential customers will be motivated to seek other options if they discover that your store is slow, ungainly, or simply not available.

Setting up an eCommerce store solution or shopping now requires minimal investment of both time and funds, and the first question you to ask about your eCommerice option isn’t if you should have one, but how you should host it.

Hosting Your Store

When it comes to eCommerce hosting, you will be faced with three basic choices, each of which offers a different set of benefits. The cheapest option is what is known as shared hosting, where your cart or store resides on the same shared server as countless others. Shared web hosting is cost-effective, but there are no controls in place for memory usage or disk I/O management, which means the speed of response from your store is dependent on how many other people are using the server and how they are using it. In addition, you will not be able to customize your piece of the shared server. At the other end of the eCommerce hosting spectrum is dedicated hosting solution where your cart is the sole resident of a server. Not surprisingly, these servers are far more expensive, and while they do offer increased performance they are not quickly scalable if your needs change.

The third open choice available for eCommerce hosting is a virtual private server (VPS) option. The benefit of a VPS is that is balances price with performance, and also allows you to increase the amount of server space you are renting. In addition, you will typically be able to run under whatever OS you prefer and any apps or programs you install will have no effect on other users.

Getting Your Store Up to Speed

Once you’ve decided on an eCommerce VPS server or other hosting option, you’ll have to choose what kind of cart or shopping platform best suits your needs. There are a range of options available online; from open source eCommerce options like osCommerce, a free solution that has been providing online business support for 10 years; Zen Cart, which is also open source and is focused on giving users easy set-up and simple, intuitive functionality; and Magneto eCommerce, which is a for-pay solution that includes access to a wide variety of store extensions and add-ons as well as on-demand training.

You may also wish to consider leveraging the power of an eCommerce VPS server to run multiple stores by installing a control panel such as Plesk or cPanel. Both of these popular options are compatible with a large number of shopping cart and store solutions, and give you the power to multiple stores from a single interface and track details regarding the performance of each one.

The key to making the most of an eCommerce solution in today’s marketplace lies in ensuring that it is optimized to perform and can deliver a consistent experience for customers. By using a VPS hosting solution in combination with a simple-to-use piece of store or cart software, you can make sure that customers always find what they are looking for and can always make their purchase, without having to worry about lost orders or slow response times from your hosting provider.

Related posts:

  1. eCommerce VPS: Taking your Online Store to the Next Level
  2. Everything eCommerce: Get Setup Online and Start Selling!
  3. What is eCommerce VPS?
  4. Web Applications on VPS: Fantastico & Plesk Application Vault
  5. Making Money Online With Reseller VPS

{ 7 comments }

Rusher December 1, 2011 at 2:05 AM

The only hard part about VPS hosting for ecommerce might be choosing my shopping cart! I love that Zen Cart is easy to use, but Magento’s add-ons might really come in handy as the online business grows.

PotsNPans December 1, 2011 at 2:07 AM

It’s amazing to me how little time and money it requires to set up an ecommerce business with VPS hosting. Compare that to how much time and money it’d take you to set up a physical store somewhere!

Randy5 December 2, 2011 at 8:41 AM

To me, VPS hosting is the ideal solution to my ecommerce needs. I can’t afford a dedicated server, and I can’t afford to have my site’s performance slowed down by other people’s apps, which happens so often on shared servers.

Texas2Step December 2, 2011 at 8:43 AM

I never would’ve considered multiple stores were it not for the control panel options that VPS hosting provides. But if you can control + track multiple sites from the same interface, why not go for it?

OhDonna December 5, 2011 at 1:27 AM

I agree about setting up multiple stores with ecommerce hosting, Texas2Step. In fact, it makes sense to set up more than one store: it greatly increases your chances of success.

Stoddard December 5, 2011 at 1:29 AM

I think scalability has to be one of the most important features of an ecommerce site, which is a major plus for VPS hosting. After all, your fortunes can rise dramatically on the web, and you want to be able to sell products effectively to all your new customers.

WrigleyF December 20, 2011 at 9:59 AM

I agree with your point about scalability, Stoddard. You want your ecommerce VPS hosting to be flexible enough to handle a sudden uptick of customers. Why lose all that business?

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