This is the transformation of you, the student, to you, the prospect. A brand competing against other brands, taking everything you’ve ever learned and applying it to a service that you offer and charge for. This pivotal time is when you need to work the hardest and make the most out of your resources.
If your father gave you a Meccano set or Swiss Army knife while growing up, then he probably also told you (possibly over the wash of a golden sunrise on a misty pond at dawn while stringing a worm on his favourite lure?) that a man is only as good as his tools.
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