swipe files

[Randy5]

I've heard it's a good idea to ask your affiliate program if they have a swipe file you can look at. But what exactly is a swipe file, and what can it tell you?

[greenmatter]

It's a proven sales letter known to convert.

[suwunk]

A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects.
Swipe files are also commonly used by Internet Marketers who need to gather a lot of resources not only about products but also about marketing methods and strategies.

Swipe file - Wikipedia, the free encyclopedia