View Full Version : EPC vs. PPC
2012-01-23, 07:10 AM
My question concerns two payment models for affiliates: EPC, or earnings per click, and PPC, or payment per click. How are they different, or are they the same thing?
2012-01-24, 07:55 PM
EPC is how much you earn from selling a product or service that originated from a click.
PPC is the cost of a click to the advertiser.
2013-01-23, 01:23 AM
There are no big difference between them. Earning per click or epc means an income that you get by generate a sale of product ans PPC means you get pay by per click
2013-03-06, 08:23 AM
EPC stands for Earnings Per Click. It is calculated as an average based on all affiliate traffic sent to the merchant within the specified period of time. EPC can also be calculated as an average affiliate program's payout per one hundred clicks.
Based on the above explanations, the formula for calculating EPC in the affiliate marketing context is:
EPC = Profit ų Clicks ◊ 100
PPC is a pay per click model. Here, first sign up for an affiliate account, choose a merchant program to promote and use Google AdWords to send eager customers directly to the merchantís site. You use your PPC expertise to research profitable keywords, write messages and link to landing pages that are most likely to convert.
By adding tracking parameters to your Google AdWords keyword URLs and sending PPC visitors directly to the merchantís site, you get rewarded if the customer makes a purchase.