View Full Version : swipe files
2012-03-08, 12:50 PM
I've heard it's a good idea to ask your affiliate program if they have a swipe file you can look at. But what exactly is a swipe file, and what can it tell you?
2012-03-08, 01:59 PM
It's a proven sales letter known to convert.
2012-06-21, 07:58 AM
A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects.
Swipe files are also commonly used by Internet Marketers who need to gather a lot of resources not only about products but also about marketing methods and strategies.
Swipe file - Wikipedia, the free encyclopedia (http://en.wikipedia.org/wiki/Swipe_file)