conversion

[PotsNPans]

What does the phrase "conversion rate for Facebook users" refer to? I think this is an important business term.

[suwunk]

I think this formula still valid;

To online retailers, for example, a successful conversion may constitute the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement. To content creators, however, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity that occurs due to a subtle or direct request from the content creator for the visitor to take the action.