starting a LinkedIn ad campaign

[Rusher]

Are LinkedIn ad campaigns a lot different from, say, a Google AdWords campaign? Anyone have a tip as to how to really maximize the effectiveness of such a campaign? All I really know now is that you need to create a landing page with a call to action.

[suwunk]

LinkedIn Ads differentiates itself from Google AdWords by allowing an advertiser to target individual people on its network, instead of large audiences where Google AdWords shines.

[peleus]

I didn't know that LinkedIn is also part of the market already. Is there a blog or an article somewhere explaining this?

[suwunk]

Check this out!

Everyone knows LinkedIn is the place to network, look for jobs or hire people. But the careers site is also host to a $63 million per quarter ad business.

See 8 Of The Most Effective Ad Campaigns That Ran On LinkedIn - Business Insider