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  • online sales letters

    Do you believe posting a sales letter to your customers on your business website is an effective way to increase sales? I know a bunch of people who are taking that approach, but it seems awfully old-fashioned to me.

  • #2
    Yes, I think you can increase sales using online sales letters. You can also make more personal connections with customers that way. Some samples of online sales letters can be found at the link below:

    Online Sales Letter | Sample Letters


    • #3
      Note that it's also good to write a follow-up sales letter. This is a brief letter reminding people who haven't responded of your offer, in case they never got to read the first one.


      • #4
        Those sample letters were helpful to read, OhDonna. They gave me a good sense of how to be clear, concise, and to sell my strengths without overhyping.


        • #5
          I have seen some website selling a product using one long sales letter with take action buttons throughout the letter. They can be quite effective if you know how to write well.