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Google's page layout algorithm update Page Title Module
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  • Google's page layout algorithm update

    On October 9, 2012 Google re-launched the page layout algorithm. It focuses on penalizing pages that are top heavy with ads.
    We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change.

    If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.
    It's "Top Heavy 2" As Google Rolls Out Update To Its Page Layout Algorithm
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