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How do you go about writing an effective meta-description? Any good templates for these?
When you write a meta description tag, you should limit it to 170 characters or 200 characters at most. You should pick a style and be consistent throughout your pages, writing a unique description for each page of your site. The key is that you want your description to adhere to W3C standards and be relevant to the content of the page. Again, it is intended to provide a brief summary of the contents of the page