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How do you use G adwords to get more traffic to your site?
You can find the article at: hubpages.com/hub/Is-Google-Adwords-Worth-the-Money
Google Adwords is a product for advertisers on the web. The ads are written by you and only you choose how much you are willing to pay per click on your ad. You can even control other factors such as the duration of your ad, keywords and the location and times your ads run. These ads will appear on Google’s search results of course but also on various websites that Google deems comparable or related.
For example, let’s say you have an online website selling pickles and other condiments. Your website can show up on Google Search for the keyword “Sour Pickles” you paid for but can also show up on a website that features a forum devoted to pickles. Adwords is helping you attract not only those specifically searching for pickles, but also those who are interested in pickles, and who happen to be on the web.
Your cost-per-click is determined by two main factors: Your quality score and the keyword. Your quality score determines how much you will have to pay per bid on a certain keyword. The more popular the keyword, the more you will have to pay. It is difficult to pinpoint how exactly Google calculates the quality score, but it is partially dependent on where you website stands with the keyword. So, the better the SERP of the website, the cheaper the minimum bid will be.
Last edited by suwunk; 2011-02-17 at 08:14 PM.