web analytics and time

[WrigleyF]

How can you use the average visitor to your site's length of time as measured by web analytics to help you? Is it a good idea to have a desired amount of time in mind, and keep adding to your site until you reach that time? Or is time not a big factor as compared to number of hits?

[suwunk]

Time on Site: Time on site is one way of measuring visit quality. If visitors spend a long time visiting your site, they may be interacting extensively with it. However, Time on site can be misleading because visitors often leave browser windows open when they are not actually viewing or using your site.

Visitor Reports Overview - Analytics Help