pormotions and $

[Rusher]

How much do you include in your budget each year for online promotions? Or, are you someone who believes that online promotions that don't cost you any money can be just as effective?

[PotsNPans]

What I would do is simply use a little money I have left over towards a promotion. If times are lean in the early years, go ahead and advertise your promotion exclusively through social media/word of mouth.