using Analytics to plan promotions

[PotsNPans]

Let's say you want to set up a big promotion for your online business. What kind of info can Google Analytics provide to help make sure this promotion is a success?

[suwunk]

The data from Google Analytics can help you to evaluate what sources (search engines, Facebook/Twitter, other websites, etc.) are driving traffic your way so you know what’s working and not working.

[greenmatter]

you can assign and ID for the promotional campaign and track it based on it