how many promotions to offer?

[silkysmooth]

if you have a small online business, how often do you run special promotions on your products to make each one as effective as possible? rarely? or do you try to have some kind of promotion going on almost all the time?

[greenmatter]

case by case. each store is unique. you can have seasonal promotions ie. christmas or if you need to move inventory out quicker you can do one or to boost sluggish sales you can do one….it just depends