split-testing an ad campaign

[silkysmooth]

What can split-testing tell you about an online ad campaign that you've created? Is automatic split-testing just as effective?

[greenmatter]

There are softwares that can minimize the efforts…but I like to do manually.

As an example…I will create 2 pages both trying to have people sign up to my newsletter. I will Have each page load based a time frequancy or number of visitors then after a week or more sometimes I will have enough data on both pages to see which converts better. hope that makes sense.