call to action wording

[Rusher]

We all know how important a clear, strong call to action message is on any business website. But are there certain words or phrases that work better than others for a call to action? Any common words that sound overdramatic and should be avoided?

[OhDonna]

Make the words simple, be clear on how to buy something ("Fill out this form" or "click here"), make it sound as though the person has to act right away (ie, "Deal ends soon.") Of course, you don't want to sound like you're giving orders, as in "Do it now."

[Stoddard]

Yeah, this isn't something you should overthink. Make your call to action statement specific and make it sound natural; don't write something that you wouldn't want to read on someone else's website yourself.