opt-in incentives

[OhDonna]

What are the most effective incentives for getting customers to opt-in to your business website? And by opt-in I mean, of course, getting them to give you their email addresses.

[greenmatter]

opt-in mailing lists are still one of the most powerful ways to market content, goods, services. It's also a terrific way to keep in touch with customers. Make sure you providing value, otherwise they will unsubscribe as easy as they subscribed.