analyzing your target audience

[Stoddard]

What kinds of factors do you look for when you're analyzing a target audience for a promotion? I assume their ages is one factor, but what other items are important as well?

[greenmatter]

their patterns and behavior online. what the buy, read, consume etc. also geographic can be worthwhile based on your campaign.

[suwunk]

Demographics include age, gender, generation, education, income, occupation.

Geographic variables you should consider are region (continent, country, state, city), population size, population density, climate, whether the area is urban, suburban, or rural, and where you are physically located.

Psychographics include, but are not limited to, customer’s lifestyle, interests, hobbies, opinions, activities, attitude, benefit from product and other behavioral triggers, and user status (first time buyers, potential buyers, or loyal buyers).