offering fewer products

[Stoddard]

Is it true you can actually get better sales online by offering fewer products? What's the maximum number of different kinds of products you think a small Internet retailer should sell?

[Randy5]

This strategy can work in many instances. Sometimes when you're starting out, it's much simpler and easier to build your reputation around just one or a few products.

[greenmatter]

…and I would add logistically it better start out with less number of products and gradually build from there