Has anyone tried making a fancy highlighter/Rich Snippets?, Rich Snippets provide users with extra information on the Search Engine Results Page. Rich Snippets help users discover sites that are relevant to their searches, resulting in higher click-through rates.
Once you've correctly added structured data markup to you site, rich snippets are generated algorithmically based on that markup. If the markup on a page offers an accurate description of the page's content, is up-to-date, and is visible and easily discoverable on your page and by users, our algorithms are more likely to decide to show a rich snippet in Google’s search results.
Official Google Webmaster Central Blog: Rich snippets guidelines