Search Engine Starter helps you get your site listed onto the indexes of the Internet's various search engines. Unfortunately, most people using a search engine rarely go past the first two or three pages of search results. For this reason, it is not merely enough to be listed on a search engine; your site must be in the top tier of search returns. Search Engine Power Pack gives you a number of tools to help optimize your web site and thereby improve its search ranking. These include the following:
Meta Mechanic
Many search engines look at a web page's META and title tags when evaluating the search ranking of that page. META Mechanic will automatically generate these tags for you. You simply have to enter keywords relevant to your web site, a title and description of your web site, and META Mechanic will automatically generate the appropriate HTML containing the new META tags. You can then either copy and paste this HTML into your web pages or META Mechanic will automatically create an updated copy of your web page for you.
Page Primer
This tool will analyze your web pages and give personalized recommendations on how to get better rankings in search engines. It can give you general tips on how to improve your web page's ranking, or it can give personalized advice for specific search engines, such as Google, Alta Vista, IWON, or others. Page Primer will also give you information on how to improve your site's link popularity. 'Link popularity' is the number of times your site is linked to by other web sites. This is increasingly becoming a powerful variable on how search engines determine a site's ranking
Load Time Check
This will determine the total size of your various web pages and thereby calculate their download times. It will also report on any HTML problems (such as the number of server connections, excessively heavy graphics) that can delay page loading