As the cloud gains ground in the worldwide market, more and more companies are showing not only a preference for the purchase of more cloud services, but for the bundling of these services as well. Both small and medium-sized businesses are now choosing to move forward in the cloud market, something that is reflected in research released by AMI-partners.
According to the data, the proportion of spending allocated to cloud services by the businesses surveyed was 10% of total IT budgets in 2010. By 2015, the company predicts that this will rise to 15% or more as the cloud becomes not only more established but as more and varied pieces of software and technology become available.
Along with this increase in cloud spending, there is a desire for bundled services, rather than those that are stand alone. In fact, 38 percent of those surveyed indicated that they had an interest in SaaS options, while only 11 percent had an interest in a single service. Similarly, a third of all SMBs would be on board with hosted infrastructure options that are bundled as part of a package, but only 9 percent would choose a single service.
Part of this change can be attributed to the rise in the acceptance of cloud services on a broad scale, and part to the fact that companies are still looking to both manage costs and increase efficiency. Bundled services will often mean lower costs overall, and if all services come from a single point of origin, they can be more effectively tracked and monitored in order to ensure optimal performance.
Cloud services are rapidly increasing in scope, and this has meant a broader set of options available for companies to choose from, leading to an increase in bundled packages.