For the past three years, many IT-heavy businesses have been in a state of hibernation and maintenance, hoping that if they simply lay low and reduce costs they will weather the recession unscathed. Panels of experts convened in the last year that predicted dire growth levels for the coming 12 months, citing a need for businesses to stay agile in an ever-changing economy. However, as the New Year begins, new experts are seeing an upward trend in two areas of the IT market: virtualization and storage.
Virtualized private servers are becoming a common tool that businesses can use to not only streamline application use but limit the amount of capital expenditure they have to supply at one time. Some corporations have chosen to build their own on-site virtual servers while others are turning to outsourced solutions for full security and access options.
In addition, companies are increasingly in need of more massive virtual storage, in large part due to the use of video in all aspects of Web presence and marketing. Text is relatively compact, but video takes up a great deal of virtual real estate and must be stored properly in order to be both easily accessible and functional. As a result, businesses are choosing to invest in managed storage solutions such as SANs on virtual servers to ensure that their videos are not only accessible when needed, but remain protected from outside interference and easy to access at an internal level.
While these two segments of the market are the first to show improvement after the economic downturn, their success will spur on the growth of other industry leaders and hopefully give rise to a 2011 year that is far more lucrative than the 12 months preceding it.