Microsoft is trying to make its Hyper-V hypervisor a more popular solution in VPS hosting environments, and is using functional improvements in the product with high-profile partnerships to make Hyper-V the prevalent choice for VPS users worldwide.
Hyper-V VPS systems are already popular with some businesses, but Microsoft hopes that its revamped Azure cloud VPS services offer enhanced functionality that will make Hyper-V’s implementation simpler and more manageable for IT departments. Azure allows users to control Hyper-V VPS and SQL Servers and launch those servers. This new function may make virtualization a much simpler process for businesses of all sizes. It is new to Azure, and makes application migration much easier (if not completely user-friendly).
However, the main addition to Microsoft’s Hyper-V VPS is a number of partnerships with VPS hosting companies and hardware manufacturers, as well as deployment guides. By offering Hyper-V VPS training and a number of services that provide accreditation and help for businesses using Hyper-V, Microsoft hopes to build its reputation in cloud VPS. The new strategy includes Cloud Hypermarket, which lists a number of services and hardware partners that customers can use for help in VPS hosting and cloud server implementation.
According to industry experts, Microsoft’s new strategy will undoubtedly work to some degree, and the company has gone a long way towards assuring its potential Hyper-V users that the risk of Hyper-V lock in is significantly lower than it has been in the past. Still, Microsoft will need to continue to avoid lock in through SQL servers and Hyper-V VPS to gain market share and make its Azure cloud service an ideal solution for both external and internal clouds.