VMware, one of the current major players in the cloud providing landscape, has just announced that it will be buying SlideRocket, a service that provides PaaS – but in this case, that’s “presentations” as a service – from a cloud server. A deck of slides is held on VMware servers and can be edited and played from just about anywhere – including smartphones, laptops and tablets.
For some, this has caused a groan at the thought of yet more boring and uninspiring PPT presentations floating around, just waiting to be shown off at meetings, but the underlying idea has merit. The ability to store a slide deck on a cloud server and access from anywhere means that a PC at the office is not the only source of edits for a last-minute presentation, and that a forgotten laptop may not spell the disaster it once did. SlideRocket services from VMware seem poised to make the slideshow endeavor even easier, but this has some people asking – why?
Why would VMware suddenly get on the presentation market, when their business is focused on virtual server, virtual desktop and virtual data center sales and service? The answer lies mostly in the realm of speculation, but many think that VMware might be shooting for something bigger, and might be looking to transform into an application cloud service provider which also has its own virtualization products and storage supply options. While calling the purchase of SlideRocket a step in this direction is a bit premature, it does seem to indicate that VMware is looking to at least broaden its horizons, something that can only be of benefit to the company as the cloud service market continues to expand at an ever increasing rate.