For reseller virtual server hosting plans, such as a reseller VPS, the control panel is a critical part of generating revenue, according to a recent Web Hosting Geeks report.
The report said many users will turn away from reseller hosting services if they are clearly identifiable as a third-party seller. However, a reseller that uses the control panel to instill its brand identity and offer specialized services can create new opportunities for customer satisfaction and improve revenues, the report said.
This can be achieved, somewhat easily, by customizing the visual presentation of a control panel. Using the control panel's visual interface as a branding tool can help establish the reseller's identity in the customer's mind, improving the reseller's reputation, according to the report.
Resellers can also benefit from the control panel if they use its open source nature to customize it for specific customers and add a number of tutorials and other tools to set their service apart from competitors.
A report from the Hosting News said reseller hosting gives server owners the opportunity to generate significant revenues with minimal investments and the ability to eventually develop a successful hosting service.