For businesses using an ecommerce-focused VPS server or other virtual server hosting plan, taking advantage of the shopping cart feature can be essential to optimizing the user experience and designing an efficient site, the Host Review reports.
The online shopping cart essentially serves the same function online as it does in a store, allowing users to keep track of the items they purchase. However, the report said an ecommerce shopping cart can integrate with the site's marketplace and payment processing solution, making the purchase easier for both consumers and the site administrator.
The report also said shopping carts can drive sales opportunities by using advanced comparison shopping features to recommend products to consumers. A good shopping cart solution will recognize the items a user intends to purchase, and display similar or complimentary products to entice users, the report said.
According to a recent report from the Web Hosting Geeks, many virtual server hosting providers no longer offer ecommerce-specific plans, but instead provide business-class VPS or dedicated servers that offer similar benefits as ecommerce plans would. This trend has developed, according to the report, because companies are frequently participating in ecommerce even if it is not the site's primary function.