VMWare has presented hard data as well as predictions for the changing cloud market for both service providers and companies considering a cloud based approach.
In particular, Graham Crich of VMWare believes that service providers need to work closely with cloud vendors to explain the advantages of modern cloud services. Within an organization, opposition to cloud technology tends to come from CEOs and from IT managers who insist on more traditional hosting solutions. Many of these individuals don’t fully understand the potential benefits of cloud services.
This is somewhat understandable, as cloud computing is still in its early stages and potential benefits aren’t as apparent as costs, even when considering major cloud providers like Amazon.
Crich offered his opinion along with numerous graphs exploring the cloud market during a World Hosting Days 2011 presentation, in which he also offered predictions about technologies, acquisitions, and growing markets that are likely to make a larger impact in the next few years.
Among his predictions were that emerging countries will go straight to SaaS and that numerous mergers, acquisitions, and entrances in cloud technology will shape the market in coming years as the technology becomes more obviously viable.
It’s likely that the demand for cloud services will grow as providers realize the importance of the pay-as-you-go market, which according to Crich, may be somewhat underestimated.
Cloud services will also become more specialized in the next few years, with a combination of public and private cloud services shifting and reacting to changes in the marketplace.
VMWare will try to address both of these markets and both the companies that use cloud services and those considering a switch will draw on the resources and knowledge of companies like VMWare in the coming years.